One other way a company can maximize its publicity in order to further accentuate their companys present in the community is to invest in customizing a tailor made polo shirt exclusively with the companys logo or name. It will definitely create a lasting impression on clients and society alike, therefore making the company more recognizable and well known in the market. It can also acts as a great gift or corporate souvenir for their guests. Moreover, with the availability of companys polo shirt it would enable their employees to wear these shirts freely or at a certain day of the week during working hours. As it would be more casual than the ordinary working attire, it can create a more lenient environment at the workplace, thus making work more fun and relaxing.

Embroidering the company logo on polo shirts is a very smart move for a company to make. There are ranges of fashionable, reasonably priced and unique ways that bring admirable effects to polo shirts. A fairly new technique that has drawn some attention to itself is the inside pocket method. The advantages of having the pocket inside include security and invisibility; it makes it easier to carry money and other valuables incognito. The design is also a neat and the embroidering done also helps to fasten the shirt. This gives the company a unique design that can be further customized by buttons that have the company logo etched on them and the collar and the cuffs can be stripped in the company colors or tipped. The embroidery design can be made of text only or image and text in stylish fonts that depend on the company's fancy. For companies that may not have designed their corporate logo yet there are some embroidery companies that assist with designing.

100% cotton polo shirts woven by pique knit are often used for companies who provide services to its customers such as fast food chains or local golf club. This is due to the fact that most of their employees would be facing a hot and humid working environment. Because of the nature of cotton that is very friendly especially in warm conditions, it is usually the type of material that company chooses for corporate apparel. There are many types of color and styles to choose from. One other positive benefit of using cotton is they are easier to be maintained and washed. Due for that fact, companies would be able to save and not spend their budget on uniforms for a longer time. This kind of polo shirts also comes in various different sizes and colors to meet the demand of many types of market.

Embroidering is a method that can actually be applied to polo shirts in order to customize and make them unique. The employees can have a custom polo shirt with their name or initials threaded on it. This makes it less difficult for others to accidentally take shirts that arent theirs. Not only that by having the names personalized on the shirts, employees would be more encouraged to take good care of their own shirts. To accommodate the need to place mobile phones and other small items, additional pockets are placed at strategic locations on the polo shirts. Buttons and different color lining can be used to enhance the companys identity on polo shirts.

Polo shirts can also be themed according to their use. Examples of these include lady golf apparel and rugby shirts. Customizing them can be a good promotional strategy especially if they are going to be given out to a sports team. The spectators of the game end up becoming aware of the sponsor and eventually the name becomes recognizable. For rugby shirts the company brand can be embroidered on the back or the front of the shirt. The overall effect of sponsoring golf shirts and rugby shirts is that the community can identify the brand and they are most likely to use it since it caters for the general public.